Hi! Welcome to Cultural Capital! I’m Tasha - I spend a lot of time thinking about how culture is changing (especially online!) and what the next generation of consumer brands will look like.
I’m planning to us this as a platform to share my thoughts on topics including the consumer ecosystem, social media, digital brand building, and more.
You can sign up here!
What is Cultural Capital?
In the past I’ve written about Social Media 3.0 and the rise of TikTok, the changing dynamics of fame and celebrity monetization, and consumer tech innovations in sustainability & gaming.
I’m going to continue to explore these topics and might also cover things like:
Evolution within the consumer ecosystem
Online culture
The next frontier of social media
Digital brand-building & growth marketing
The business case for impactful companies
If this is interesting to you, I hope you’ll join me as a part of Cultural Capital!